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FIX Dessert Chocolatier founders detail product development before viral growth
Dubai-based chocolate company's co-founders spent months testing flavour combinations in evening sessions after day jobs.
FIX Dessert Chocolatier co-founder Yezen Alani has described the product development work the company undertook before its growth phase. The Dubai-based chocolate maker tested flavour combinations in evening sessions while its founders held other employment. Alani said there was blood, sweat and tears involved in the process.
Product development process#
The founders would finish their day work, then go to a kitchen to conduct research and development. The work involved trying to figure out which flavours and combinations worked for the product range the company would take to market. The company did not disclose the duration of this development phase or the number of formulations tested before selecting its final product range. FIX Dessert Chocolatier has not stated what criteria it used to determine which combinations would proceed to commercial production or how many iterations each product went through before launch.
Early-stage operations#
The founders operated the development work alongside other employment before committing to the venture full-time. FIX Dessert Chocolatier did not state when it transitioned from part-time development to full commercial operations or what the trigger for that transition was. The company has not disclosed its founding date, its initial capital or the ownership structure at launch. Alani's statement indicates the founders considered abandoning the project at some point during the development phase, though he did not specify when that occurred or what changed their decision. The company has not stated how many founders were involved in the early development work or what their respective roles were during that period.
Current status#
FIX Dessert Chocolatier experienced a period of viral growth following its product launch. The company has not published sales figures, production volumes or the date at which the viral phase began. It operates from Dubai and sells chocolate products through channels it has not specified in this statement. The company did not disclose its current headcount, its production capacity or its distribution footprint. FIX Dessert Chocolatier has not stated whether it has raised external funding, what its current revenue run rate is, or whether it operates profitably.
Sources1 source across 1 domain
- arabianbusiness.comArabian BusinessCo-founder Yezen Alani stated there was blood, sweat and tears, and founders would finish work, go to kitchen and do R&D trying to figure out which flavours and combinations worked
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