Three by Eva adds product line as daughters join Dubai food business

Three by Eva, a Dubai food business founded by a mother, has expanded its product range with the launch of Keanu's, a second brand developed by her daughters. The company began with recipes tied to the founder's culinary heritage and now operates two distinct product lines under family management.

Daughters launch second brand#

The daughters joined the business and developed Keanu's as a separate brand from the original Three by Eva line. The new brand represents a different product direction from the heritage-focused recipes that established the company. Both brands now operate under the same family ownership, with the daughters taking an active role in product development and business operations alongside their mother.

Original brand built on heritage recipes#

Three by Eva was founded on recipes connected to the founder's culinary background. The business established itself in Dubai's food market before the expansion into a second product category. The original brand continues to operate alongside the newer Keanu's line, maintaining its focus on the recipes that launched the company.

Family structure drives expansion#

The business operates as a family enterprise with the mother as founder and her daughters now involved in management and product development. The addition of the second generation enabled the launch of Keanu's and the expansion beyond the original product range. The company's structure allows for both the preservation of heritage recipes under Three by Eva and the development of new products under the Keanu's brand.

Two brands under one operation#

The company now runs two brands from its Dubai base: Three by Eva, focused on the founder's heritage recipes, and Keanu's, developed by the daughters. The dual-brand structure allows the business to serve different market segments while maintaining family ownership and management across both product lines.